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brazilian insurer sells accidental death and funeral policies at newsstands
part of an initiative to increase its grassroots customer base, bradesco seguros is using the novel newsstand approach to sell policies for accidental death and funeral insurance.
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wifi-equipped tuk-tuks tour the streets of phnom penh
Taking wifi to the streets, Cambodian telecoms provider qb has fitted-out a fleet of 15 tuk-tuks to demonstrate its 3.5G service and associated promotions, providing free internet access to anyone in the immediate area.
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in ghana, mobile billboard doubles as free school bus
As part of its effort to promote advertising platforms that provide a service to needy communities, Instinct in February launched its pilot TriKademiK effort in Ghana with the sponsorship of mobile telecom operator Zain Ghana. The TriKademiK is essentially a tricycle that is rented out as a mobile billboard while rendering free school transport service for up to six children at a time.
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scared leaders: an ad campaign for the international society for human rights
cared Leaders, an ad campaign for the International Society For Human Rights aims to show how technology has scared some of the world’s biggest human rights abusers, or at least so they portray.
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delta generali insurance: loyalty test envelopes
in serbia, specific blue envelopes have been used as court or military invitations for years; during the wartime in early 90’s even as requests to join the army.
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LATEST FROM SERBIA: Innovative New Way To Prevent Suicides
In Serbia, 1500 people take their own lives every year, 40 jumping from Belgrade bridges. The Suicide Prevention Office of Serbia decided that something had to be done.
They approached McCann Erickson’s Serbian office, and asked them…
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FROM INDIA: ‘Sowing Seeds’, International Artist Village Residency
“Sowing Seeds” is a project that intends to create dialogues and exchanges amongst artists beyond their national identity and serves as an opportunity for rural artists to meet, share and exchange ideas, visions, and diverse views in order to create…
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STICKY BITS: Fun, Social Way To Attach Digital Content
Sticky Bits is a fun, social way to attach digital content to real-world objects. You can attach photos, music, pdfs, zips, videos etc. to any barcode.
When someone scans this barcode, they’ll see what you and everyone else attached…
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Boxed Water Is Better
Part sustainable water company, part art project, part philanthropic project, and completely curious. Boxed Water Is Better, is a boxed water company.
About 76% of the Boxed Water container is made from a renewable resource, trees, that when harvested…
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Oded Ezer: Using Skype To Create Art
Oded Ezer’s Face Type is a new project influenced by the visual possibilities of Skype’s video conferencing and social networks. Each letter of “Face Type” was designed by an individual from a different country, and was photographed together with it’s…